Eloqua plugs prospects into CRM

Sales intelligence in the B2B market can now be embedded into CRM systems as a result of a new launch by Eloqua. Prospect Profiler provides a graphical summary of online activity and behaviour by prospects, enabling sales teams to focus on developing targeted and relevant communcations.

The application can be embedded into the contact record of sales force automation systems, summarising the information collected by marketing automation tools. Instead of traditional reports of prospect activity, sales teams can view web site visits, form data, email response and search activity reports at a glance.

“Prospect Profiler provides a glimpse into what we see as the next generation of marketing automation. It combines an intuitive, user-centric design with intelligent behavioral data that provides greater insight into buyer intent,” says Joe Payne, CEO, Eloqua. “Whether you are a first-time buyer of marketing automation or a long-time Eloqua client, you have got to see Eloqua Prospect Profiler. Nobody else has anything like it.”

The application has APIs for integration with most major CRM systems, such as Oracle, Microsoft and Salesforce.com. Reporting can be customised to provide drill-down into specific activities relevant to the use, with user-defined timelines and periods. Real time alerts can also be set up for trigger events, such as web site visits. It is currently on beta test and becomes widely available in mid-June.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here