Sightsavers, the charity that aims to combat blindness in developing countries, is reviewing its media planning and buying account. The incumbent, Starcom MediaVest, will repitch for the business alongside three other undisclosed agencies. The Publicis Groupe-owned agency has held the account for almost five years. In January, Sightsavers appointed Sue Adams as its new head […]
Carex, the handwash brand, is launching a press campaign in the wake of the NHS hygiene advertising designed to help halt the spread of swine flu. The PZ Cussons brand has adapted the NHS campaign strapline “Catch it. Bin it. Kill it” and produced an ad reading “Caught it? Binned it? Now kill it with […]
We7, the advertising-funded free, legal on-line jukebox, is now available through micro-blogging medium twitter. Users of We7 can now share their music through their twitter status. They will be able to click, listen, share and buy music. Advertising funded “free” online music models have recently come under the spotlight with the rapid take up of […]
Coca-Cola is launching a new campaign for its juice brand Oasis that will feature a giant, water-hating rubber duck.
Soft drinks marketers are finding social media is proving to be an important new route of communication in recessionary times but also fear it is “out of control”. These were some of the views expressed by delegates at the 2009 UK Soft Drinks Industry Conference held by Zenith International in London today (May 7) discussing […]
News Internationals free daily thelondonpaper has relaunched its website with more opportunities for advertisers to reach readers.
Peugeot is tying up with the all-female electronic string quartet Bond to help promote the launch of the Peugeot 308 CC. The car goes on sale on June 1 and the car manufacturer has signed Bond up to play at a number of free roadshow events. It is also sponsoring a download of a new […]
The Direct Marketing Association (DMA) is to replace a single managing director with a dual management structure shared between the new roles of chief of operations and chief of membership & brand. The chief of operations will manage the day-to-day operations of DMA, whereas the chief of membership & brand will serve as the public […]
Coca-Cola is bidding to capture the essence of summer with its latest TV campaign launching under the new Open Happiness strapline at the end of the month.
British Gas has appointed Rufus Leonard as its lead digital agency following a three-month pitch process. The agency, appointed on 1 May, will lead the company’s website redesign strategy and develop its plans for online sales, online self-service and customer engagement. Benjamin Braun, head of online services at British Gas, said the utilities company wanted […]
Times Online and The Sun.co.uk are set to start charging for content after News Corporation chairman Rupert Murdoch indicated such a model could be in place within a year. Yesterday News Corp, parent company of UK newspaper group News International, recorded a decline in revenues to $7.37bn (£4.89bn) for the first three months of the […]
National retailer John Lewis is to unveil the first of up to 50 new format stores selling home, electrical and technology ranges in October. The £6m new format store, which will be a third of the size of full John Lewis Department stores at 55,000sq ft, will get its first trial airing in an old […]
RAJARS: 98.5 Capital Radios breakfast show, hosted by Johnny Vaughan and Lisa Snowdon, is once more the top commercial breakfast show in London.
AG Barrs flagship soft drink brand Irn Bru is bolstering its marketing activity in England, increasing its overall marketing budget this year by up to 20%.
RAJARS:Digital radio listener numbers have risen in the first quarter of 2009 taking share of listeners tuning in via DAB or the web to over a fifth of the total (20.1). Figures compiled by Rajar show just over one third (33%) of people listening to radio stations in the UK did so via digital means […]