Three strikes and mclaren really will be out of the race
Marketing WeekHaving been caught in two scandals in two years, F1 team McLaren’s survival chances look slim if it stumbles into a third
Month: May 2009
Social media breathes life into research
Marketing WeekThe emergence of social media has benefited traditional research methodology by forcing it to become more engaging and interactive. By Morag Cuddeford-Jones
The Secret Marketer
Marketing WeekOur ‘man on the inside’ provides a view from the top of the marketing tree
Shortage of confidence is the greatest threat to sales
Marketing WeekA lack of confidence among consumers is the biggest threat to sales in the current economic environment, according to a poll of marketers ahead of this week’s Marketing Week Trends Show in London. According to the survey of marketers, 61.4% say a shortage of consumer confidence ranks as the primary influence on the performance of […]
How deference became reference
Marketing WeekTrust in the voice of authority is fading as consumers increasingly put their faith in each other. Messages from businesses, politicians and tabloid newspapers are being listened to with a sceptical ear.
Ryanair names UK marketing manager
Marketing WeekLow cost airline Ryanair has recruited Laszlo Tamas as its UK sales and marketing manager. He replaces John Booty, who held the position for five months. It is not known if Booty has a job to go to. Booty replaced sales Bridget Dowling, who left in January to become marketing chief for Travelodge Ireland. Tamas […]
BRC says changes to food labelling would be premature
Marketing WeekThe British Retail Consortium has counselled caution to recommendations made in a Food Standards Agency commissioned report into front-of-pack (FOP) labelling, saying changing the UK regime would be “premature”. The response is sparked by findings from the FSA’s Project Management Panel, which recommends a single FOP scheme would be more beneficial to shoppers. The report […]
Fairtrade Foundation hires first marketing director
Marketing WeekNot-for-profit lobby group The Fairtrade Foundation has poached Freeviews strategy director Cheryl Sloan to fill a newly created marketing director role.
C4 remains confident of tie-up with BBC
Marketing WeekChannel 4 chief executive, Andy Duncan, says discussions for a tie-up with BBC Worldwide are “going well” and remains “confident” of a positive outcome. Duncan, who made the comments during a briefing in London today (May 6), is awaiting recommendations relating to Channel 4’s future in the communications minister Lord Carter’s Digital Britain report on […]
Chime posts strong first quarter results
Marketing WeekChime Communications, holding company for marketing services agencies, including Vallance Carruthers Coleman Priest, has posted first quarter pre-tax profits up 18% year-on-year. The pre-tax profits came in at £4.8 million and operating income rose 13% for Q1 year-on-year. Chime has issued the figures in an interim management statement and they contrast with Q1 results from […]
Channel 4 results robust but stark warning for future
Marketing WeekChannel 4 has reported a record share of peak viewing and TV advertising as the broadcaster awaits greater clarification about its funding model and future strategy. Channel 4 saw its share of peak viewing rise 1% to 12.7% and share of TV advertising jump to 24.1% in 2008. However, the company forecasts TV ad revenues […]
RDA Organic redesigns packaging of kids drink brands
Marketing WeekRDA Organic has undertaken a major packaging redesign of its childrens drinks brands Sqqquishy smoothie and Squeeezy juice.
TradeDoubler’s Ben Wood to become MD of Diffiniti
Marketing WeekTradeDoubler MD Ben Wood is set to become MD of Aegis-owned Diffiniti, filling the role vacated by Rob Horler last week. The move will see Wood reunited with Aegis, where he was both MD of Carat Digital and then managing partner at Vizeum, almost two years after he left for TradeDoubler. He will be responsible […]
Shifty promo email slammed
Marketing WeekThe Advertising Standards Authority has ruled an email promoting a film called Shifty – a British thriller about a young muslim crack cocaine dealer – was “distressing and irresponsible”. Visitors to the website promoting the film, which was written and directed by Fran Creevy, were given the option to “stitch up a mate” by entering […]
Women focus of Unilevers engagement initiative
Marketing WeekUnilever is planning to encourage more women to engage with its portfolio of brands, which include Dove and Persil, through an incentive-driven “co-creation” site that launches this week. The site, Mindbubble.co.uk, is aimed at women aged 25 to 50 years old, and has been designed by social media agency Face to encourage the target audience […]