Month: May 2009

Create element of excitement

Ruth Mortimer

Despite people saying they are altering their lifestyles to counter the effects of the recession, Ruth Mortimer discovers that while price may have some effect on behaviour it is aspects that arouse consumers’ emotions that marketers must focus on

Scarlett Johansson is new face of Mango

Mary-Louise Clews

Spanish high street fashion retailer Mango has signed actress Scarlett Johansson to front its autumn/winter advertising campaign. Johansson takes over as the face of the international retailer from Penelope Cruz, who she recently co-starred with in Woody Allen’s ‘Vicky Christina Barcelona’. The retailer says it chose the actor as she embodies the “urban, independent and […]

MySpace names Flanigan as UK marketer

Branwell Johnson

Myspace has recruited former AOL and Telegraph Group marketer Barry Flanigan (pictured) has as its new marketing director UK. Myspace confirmed that Flanigan is now director of marketing and audience development at the social networking site. He left Telegraph Group in October last year after a restructure at the publisher. He replaced Katie Vanneck, now […]

TNS: Tesco’s lead reduced while Morrisons sees biggest rise

Mary-Louise Clews

Tesco’s lead over rival supermarkets is continuing to erode while Morrisons recorded the biggest year on year growth of the top four supermarkets, according to the latest TNS grocery market share figures. Sector leader Tesco saw market share fall to 30.8% in the 12 weeks to 17th May from last year’s 31.1%, although its growth […]

Waitrose promotes Essentials range as share jumps

Mary-Louise Clews

Waitrose is hoping to convince customers to try its new Essentials budget range via a direct mail campaign launching this month, as latest market share figures for the supermarket show the range has boosted sales. Waitrose market share grew by 4% in the 12 weeks to May 17 according to TNS Worldpanel grocery market share […]

Joanna Shields to leave AOL

Suzanne Bearne

Joanna Shields, president of AOL’s People Network division, is to leave the company. According to a leaked memo on technology news site All Things Digital, AOL People Networks CEO Tim Armstrong said Shields had decided to move back to London. “Joanna Shields has decided to step down from her role as president of People Networks/European […]

Santander to rename all UK brands

Russell Parsons

Santander is to rebrand all of its Abbey, Alliance & Leicester and Bradford & Bingley brands under the Santander name. About 1,300 Alliance & Leicester, Bradford & Bingley and Abbey branches will be rebranded and refurbished by the end of 2010. Abbey and Bradford & Bingley’s savings accounts will be renamed from the start of […]

Sky News launches ad-funded video app for iPhone

Lucy Cadman

Sky News has signed Bacardi as the first brand to advertise on its ad-funded video news iPhone app. The app delivers breaking news via text, images and video. In a move the broadcaster claims is a first for a UK-based broadcast company, users will also be able to send their own news and pictures to […]

Aegon to launch tennis campaign

Russell Parsons

Life and pensions company Aegon is to launch a tennis-related marketing campaign to coincide with its first title sponsorship of the Queens Club tournament next month. A press and online campaign will break this summer with the claim that this will be a “great summer for British tennis”. In addition, the Queens Club’s 5,000 seats […]

PC World launches first cinema campaign

Branwell Johnson

PC World is launching its first ever cinema advertising campaign that will accompany movies such as Terminator, Star Trek and Angels & Demons. The ad will be screened in more than 2,500 cinema screens around the country from June 5 and is part of a larger campaign kicking off on television tonight (Wednesday). The new […]

Don’t let the flaws hold you back from frontiers

Mark Choueke

What’s the single most important factor in the success of any marketer? It would be easy to cite the strength of the brand or the depth of resources that a brand owner is prepared to invest as the measure that ultimately divides good marketers from great ones. Easy but wrong. Ideas and creativity are still […]

NatMags will axe marketing roles in bid to reduce costs

The National Magazine Company, publisher of Cosmopolitan, Harper’s Bazaar and Esquire, is merging its marketing and circulation departments as part of a major cost-cutting strategy. The newly formed department will be headed by director of circulations and marketing, Sharon Douglas, who will move into the new role of director of consumer sales and marketing. The […]

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