Even crown princes are chasing a little bit of google’s gold dust
Ruth MortimerGoogle’s annual gathering of brains from every part of society raised many more questions than the search giant would answer
Month: May 2009
Watts behind growth at durex and scholl?
Marketing WeekThe London boardroom of SSL International, where I meet chief executive Garry Watts, is decorated with the company’s recent ad campaigns for Durex Play’s vibrating rings and Scholl’s Party Feet gel cushions. A short time earlier in the reception area, I had found myself perusing a cabinet full of condoms, lubricants, sex toys, feet cushions […]
Judge tests jury’s appeal in court of public opinion
Stuart SmithA man at the heart of the British establishment wants to reform parliament. But it is not just public opinion that blocks Sir Paul’s path
To boldly go …
Jo RobertsMarketers are taking a giant leap into uncharted territory, experimenting with futuristic techniques for branding, marketing, advertising and promotions. From the unconventional to the truly space age, businesses are seizing the moment to make an impact. From futuristic cars to light-up clothing, companies are trying to find new ways of attracting customers. Also in this […]
This time it’s very personal
Morag Cuddeford-JonesSmart Technology, such as that which allows online retailers to sense when a frustrated customer is about to prematurely abandon a transaction, is revolutionising personalisation. Walk down any high street in the UK and you can’t help being struck by the number of boarded up shop windows. From big names to family stores, the credit […]
The Secret Marketer
Marketing WeekI recently attended an event at the Museum of Brands, Packaging and Advertising, tucked away in London’s Notting Hill. Starting at the age of 16 with a packet of Munchies, consumer historian Robert Opie has since built a charming collection of more than 12,000 items of packaging, postcards, toys and other memorabilia. The history of […]
O2 to become exclusive distributor of Palm Pre smartphone
Marketing WeekO2 is expected to sign a deal with Palm to become the exclusive UK distributor of the Palm Pre, the PDA specialist’s new rival to Apple’s iPhone, according to reports. The mobile phone operator is believed to have beaten off competition Vodafone and Orange to stock the web-enabled smartphone, which has a multi-touch screen and […]
Citroen names David Savage MD
David BurrowsFormer marketer Gary Savage has been appointed as the new managing director for Citroen UK. Most recently, Savage was head of marketing and brand development for Audi in Russia. He has also served as head of sales and marketing within the Volkswagen group’s UK operations. Savage says: “I’m really happy to be joining Citroen at […]
Kindred to work on anti-knife campaign
David BurrowsIntegrated agency Kindred has been appointed to deliver the partnership marketing for the Home Office’s “It doesn’t have to happen” anti-knives crime campaign. Partners for the campaign are likely to include organisations that have a strong relationship and credibility with teenagers in England, particularly those from disadvantaged backgrounds and living in urban areas. The partnerships […]
John Lewis new format called “At Home”
David BurrowsJohn Lewis has decided on the brand name “John Lewis at Home” for its new format store that will sell home, electrical and technology products. The first shop is due to open in Poole this October. It will be a third of the size of a typical John Lewis department store and aim to fill […]
Autoglass rolls out TV national campaign
Branwell JohnsonAutoglass is to launch its first ever national multichannel TV advertising campaign. The activity builds on the firm’s regional TV campaign which launched in April 2008. The national campaign debuts on June 1 for a period of four weeks, with 20” and 30” second ads aired in equal rotation. A new creative featuring Autoglass technician […]
Play.com to sponsor Take That tour
David BurrowsPlay.com has secured the exclusive headline sponsorship for Take That’s forthcoming “The Circus Live” tour.
Etihad Airways to sponsor Manchester City
Russell ParsonsManchester City has agreed a new multi-million pound shirt sponsorship deal with airline Etihad Airways. The three-year deal will start from next season and will see the Abu-Dhabi carrier replace Thomas Cook on the team’s shirts from the next season. City is now among the richest clubs in the world after being acquired by the […]
Big Brother part of £12m Lucozade Energy campaign
GlaxoSmithKline is launching a major £12m marketing campaign for its Lucozade Energy brand with the activity tying up with its sponsorship of reality show Big Brother. Lucozade Energy will become the first major grocery sponsor of the Channel 4 programme which is due to return to screens for its tenth year on June 4. Last […]
Virgin Atlantic posts pre-tax profits jump
Marketing WeekVirgin Atlantic, which celebrates its 25th anniversary this year, has posted a near-doubling in full year pre-tax profits to £68.4 million, in sharp contrast to the recently posted results for rival British Airways. Virgin Atlantic attributes some of the increase to an increase in the number of premium travellers flying with the airline and “prudent […]