Month: May 2009

RSA recruits Lloyd East from AA

Marketing Week

Insurance group RSA has appointed Lloyd East to the newly created role of marketing effectiveness director. He is a former managing director and head of marketing at AA Financial Services and marketing director for Principle Insurance Holdings. He reports to group director, strategy, marketing and customer Clare Sheikh and will be responsible for building excellence […]

Riley beats Bauer to Midlands stations

Marketing Week

Phil Riley, former chief executive of Chrysalis Radio, has won the race to buy eight Midlands radio stations from Global Radio. Riley and investment vehicle Lloyds TSB Development Capital (LDC) have bought the eight licenses for an undisclosed sum, ending Bauer Media’s hopes of landing the stations. The sale of the stations – which include […]

A Day in the Life: Helena Christopher

Marketing Week

Title: Head of Corporate Communications Company: QBE European Operations What made you want to get into brands/advertising/media/marketing? I finished university and cast around for a job. I got one temping in a marketing team and it went from there.

TV sales houses in team-up talks

Marketing Week

TV broadcasters are understood to be in discussions to merge their advertising sales teams in anticipation of the relaxation of the Contract Rights Renewal (CRR) mechanism. Reports have emerged today that BSkyB and Channel 4 are in talks to consolidate their ad sales team in a major cost saving strategy. But it is believed that […]

Allianz in golf deal

Marketing Week

General insurer Allianz is to sponsor the St Andrews Links Trophy tournaments as part of partnership with golf’s most famous course. The three-year deal with the St Andrews Links Trust, which manages the seven golf courses at the Links including the legendary Old Course, is the first such deal in the “Home of Golf’s” 600-year […]

National Family Week takes to the air

Marketing Week

National Family Week, a brand new national initiative, has launched a radio campaign to raise awareness of its work and encourage families to spend time together over the coming Bank Holiday and following half term week. The radio campaign was planned and bought by media agency the7stars. Responsive radio ads will run on Heart 106.2 […]

UTV Media clinches Sport deal

Marketing Week

UTV Media confirms it has now acquired the free weekly Sport magazine for an undisclosed amount. Sport will be re-launched next month. Editor Simon Caney and the magazine’s staff of 20 will move into talkSPORT’s London offices under the direction of UTV Radio (GB) sales director Adam Bullock. Scott Taunton, UTV Radio (GB), managing director, […]

Standard Life CEO to join RBS

Marketing Week

Sir Sandy Crombie, the chief executive of Standard Life is to join the Royal Bank of Scotland as an independent director. Sir Sandy will take up the directorship in June and will liaise between the troubled bank and its major shareholders, who include the Government with a 70% stake, as it continues a major review […]

Campaign warns against tombstoning

Marketing Week

Folio Creative Communication has produced a campaign on behalf of the Maritime and Coastguard Agency (MCA) to highlight the dangers of ‘tombstoning’. Tombstoning is the practice of jumping from cliffs and structures into often dangerous waters and has seen deaths and injuries amongst young people in recent years. The campaign will see posters and stickers […]

David Beckham stars in anti-malaria campaign

Marketing Week

Charity Malaria No More UK is to launch a public awareness campaign featuring David Beckham next Wednesday (May 27) during Sky Sports’ coverage of the UEFA Champions League final. The advertisement will run during the broadcasters’ coverage of the final between Manchester United and Barcelona and coincides with the charity being chosen as recipient organisation […]

GSK pushes healthy gum message with Corsodyl

Marketing Week

GlaxoSmithKline Consumer Healthcare is launching a marketing campaign for its mouthwash brand Corsodyl supported by a new online push, “Campaign for Healthy Gums”. The ads, created by Grey, take in television and press. The campaign will go live in June and forms part of the brand’s annual marketing spend of £3.4m. The TV ad will […]