Visit Finland appoints Orchestra
David BurrowsVisit Finland has appointed Orchestra to promote Finnish Lapland for the 2009/2010 winter season.
Month: June 2009
Lloyds jobs cull includes marketers
David BurrowsMore than forty “marketing-related jobs” will go as part of the latest Lloyds Banking Group staff cull, according to sources.
GHD hires Rainey Kelly
Louise JackHair-styling brand GHD has appointed Rainey Kelly Campbell Roalfe/Y&R to its global advertising account.
Absolute Radio launches Android application
Russell ParsonsAbsolute Radio is continuing to expand its mobile offering with the launch of the first radio application for Google Android.
Unwins Seeds handed to TBWAManchester
David BurrowsWestland Horticulture has appointed TBWAManchester to its Unwins Seeds account following a competitive pitch.
Iceland signs “I’m a celebrity….” deal
Mary-Louise ClewsIceland has signed up to continue its four-year long sponsorship of hit ITV show “I’m a Celebrity…..Get Me Out of Here” for a further two years.
Ratcliff steps down at Five
David BurrowsFive has confirmed that Carl Ratcliff, head of brand strategy and marketing, is stepping down.
HMV sees sales rise
Mary-Louise ClewsHMV group says it will seek “further new initiatives” following its move into live music promotion and ticketing this year.
Smirnoff to launch new global positioning
Russell ParsonsDiageo is to launch a £15m global campaign for its Smirnoff vodka brand.
Gfk Nop shows bolstered consumer confidence
Maeve HoseaIn spite of recent increases in UK unemployment, and although still fragile, consumer confidence returned to growth in the month of June.
Zurich Connect unveils debut campaign
Branwell JohnsonThe debut television campaign for new direct insurance brand Zurich Connect launches featuring two cartoon characters this week.
The Secret Marketer
Stuart TurnerRegular readers of this column (I do hope that there are some of you out there) will remember that I was rather underwhelmed by my recent visit to the Hampton Court Foodies Festival. Bruised but not battered by this experience, I continued my epicurean tour with a trip to Taste of London in Regent’s Park […]
Now you’re talking my language
Morag Cuddeford-JonesQuantitative and qualitative methods may be as different as English and Chinese, but an integrated approach to market research will deliver more useful results that get closer to the truth.
Building loyalty schemes with lasting power
Joe FernandezNew research suggests that most consumers are aware of retailers’ loyalty schemes, but feel largely unimpressed by their rewards. Joe Fernandez finds out how companies can motivate their customers to buy their brands in the long term
Buying in to carbon foot-print labelling
Stuart TurnerA new study by the Carbon Trust has found that almost two-thirds of consumers are more likely to buy a product if action is being taken to reduce its carbon footprint. And according to a study, around 70% of consumers want businesses to help them make more informed environmental choices and 58% valued companies that […]