Castrol appoints sponsorship manager
Motor oil company Castrol has appointed Simon Meehan as sponsorship manager for Europe and Africa.
Meehan will take responsibility for the company’s partnership with FIFA for the 2012 and 2014 World Cup tournaments.
Meehan joins from Ford Europe where he was responsible for running the UEFA Champions League sponsorship programme and Ford’s World Rally Car sponsorship in 2007.
He also led Ford’s ‘feelfootball’ programme, which featured football stars including Jose Mourinho and Patrick Vieira.
Meehan says: “I plan to build on the presence that Castrol has established through the years in motorsport and more recently in football, and firmly position the brand in the eyes of our customers as a credible and relevant partner in these sports.”
Manchester United’s Cristiano Ronaldo recently signed up as a global ambassador for Castrol, making him the face of a number of Castrol football initiatives and brand campaigns.
