IPC backs Now with £1.5m ad campaign

IPC is backing the relaunch of its celebrity weekly title Now with a £1.5m marketing push in a bid to boost sales.

The publisher has hired advertising agency Quiet Storm to handle a yet-to-be unveiled advertising campaign for the brand.

The relaunched issue appears this week featuring a redesigned masthead and cover and an increased focus on celebrity fashion and beauty.

Celebrity weekly magazines appear to be losing their allure with Hello! magazine the only title to record a sales increase in the latest Audit Bureau of Circulation (ABC) figures.

Now registered a circulation of 433,509 in the six months to December 2008, way below sector leader Bauer Media’s Closer, which recorded a circulation of 539,991 copies for the same period.

The publisher’s decision to boost fashion and beauty content follow the recent success of titles such as stablemate weekly Look, which recorded a 2.9% jump in circulation in the latest ABCs.

Now launched in 1996 and recorded a circulation peak in 2002 of 630,212.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here