Strathmore Twist in £1m ad push

AG Barr is to launch a £1m ad campaign to support its Strathmore Twist brand, a new range of flavoured still and sparkling spring waters.

The TV ad created by The Leith Agency aims to communicate the “twist of flavour” of the drink and follows the same creative theme as the TV ad “Skipping” for the main Strathmore brand.

Adrian Troy, AG Barr head of marketing, says: “We know that a significant number of consumers want to drink more water but would prefer to choose flavoured water. Taste is the key here and Strathmore Twist will offer them a light, easy to drink and refreshing alternative.”

Strathmore launched its first range of flavoured waters in 1989.

Last month, AG Barr also unveiled a musical-themed advertising campaign to support its flagship soft drink brand Irn-Bru.

The ad, created by Leith, formed part of a £2m marketing investment for the brand between May to July. Activity will include outdoor and a major online presence on social networking sites.

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