The campaign breaks this week and offers consumers the chance to obtain free bets of up to £100 with the aim of cementing the bookmaker’s credentials in the online betting and gaming market.
Activity will focus on summer sporting events, such as The Ashes, the current Lions Rugby Union tour of South Africa, Wimbledon and The US Open.
Ninety-six and 48 sheet posters, supported by six sheet Adshel posters will run nationwide.
The push follows recent William Hill activity celebrating the end of the football season, through a £10m ‘Bet Giveaway’ scratchcard promotion. Posters and in store activity highlighted the promotion which urged people to have one last flutter before the season ended.
The outdoor campaign was created by Billington Cartmell, with media planning and buying handled by the7stars.
Billington Cartmell was appointed to work on William Hill last year.