Consumers more upbeat about future

UK consumer’s confidence in the future of the economy hit a six-month high last month, according to the National Consumer Confidence Index.

The Index hit 53 in May, the highest score since November and up two points from April.

However, although shoppers’ faith in the future is increasing, they remain pessimistic about the current state of the economy with 77% stating that they did not believe the economy was in good shape.

Consumers’ current lack of confidence was reflected in the CBI’s data for May which showed that retail sales on the high street fell more than expected in May.

Nearly half (48%) of shops said sales dropped in May when compared with the same period last year.

Consumers’ rosier view of the future mirrors the opinions expressed by marketers in research conducted by the Chartered Institute of Marketing which found that more than a third (35%) of marketers now think that their company will do better in the next 12 months, while just under a quarter (24%) expect business to get worse.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here