Kimberly-Clark appoints Bezier Group

Kimberly-Clark, owner of Andrex, Huggies and Kleenex, has retained Bezier Group to handle its retail marketing account following a pitch.

Kimberly-Clark, owner of Andrex, Huggies and Kleenex, has retained Bezier Group to handle its retail marketing account following a pitch.

The agency, which had held the account for 11 years, pitched against a number of undisclosed agencies. It has now been reappointed to business for a further two years.

It will oversee point of sale production across all major retailers in the UK as well as supplying European markets. It will also provide retail marketing insights to Kimberly-Clark brand and category teams.

Earlier this week, Kleenex launched an online hay fever map aimed at building a picture of hay fever sufferers across the UK.

The map utilises social media site Twitter, with Kleenex encouraging sufferers to send updates about their symptoms and postcode so that their location can be identified.

In October last year, Kimberly-Clark launched a £2.5m campaign for its Andrex toilet tissue brand, promoting a partnership with the charity Teenage Cancer Trust. It was endorsed by pop band McFly.

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