LG sponsors international Twenty20 tournament

LG Electronics is to be title sponsor of the International Cricket Council’s (ICC) World Twenty20 cricket tournament.

The six-year deal is part of a new global partnership with the sport’s governing body and includes the upcoming tournament, which takes place in England from 5 June.

The brand will have pitchside advertising at all major ICC events as well as involvement in a number of grassroots initiatives.

The deal extends the eight-year relationship LG has had with international cricket including becoming the first sponsor of world team and player rankings in 2001.

LG has increased its sponsorship portfolio in the past year as it aims to build global brand recognition. The company signed a five-year deal to become the global technology partner of Formula One last November.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here