Sponsorship manager takes on football role at Castrol

Motor oil company Castrol has appointed Simon Meehan as sponsorship manager for Europe and Africa.

Meehan will take responsibility for the company’s partnership with football’s governing body FIFA for the 2010 and 2014 World Cup tournaments, the biggest in the company’s 100-year history.

In addition, he will also be responsible for ensuring that the sponsorship provides the maximum return on investment for the business at a time when many are questioning the value of high-profile sponsorship deals.

A recent poll by Soccerex and NSP Sport found nearly three-quarters (71%) of clubs and 66% of non-club respondents expect to see a high turnover of sponsors in the next five years as the economic climate increases pressure on brands to show a return.

Meehan joins from Ford Europe where he was responsible for running the UEFA Champions League sponsorship programme and Ford’s World Rally Car sponsorship in 2007.

He also led Ford’s “Feelfootball” programme, which featured football stars including Jose Mourinho and Patrick Vieira. He will report to BP Lubricants Europe and Africa’s interim head of marketing services, Marc Lawn.

Castrol recently signed Manchester United’s Cristiano Ronaldo as a global ambassador for the brand, making him the face of a number of Castrol football initiatives and campaigns.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here