Morrisons grabs 6.5m new customers

Morrisons attracted 6.5m new customers in the first quarter boosting sales by 5% over last year.

The UK’s fourth biggest supermarket group says the growth is providing the basis for its expansion from ‘national’ to ‘nationwide.’

It opened two new stores in the 13 weeks to May 3 and is on schedule to open two of the stores it acquired from the Co-op and Somerfield next month.

Its investment in price cuts and expanding its fresh food ‘market street’ appeal has been central to winning new customers, chief executive Marc Bolland says in a statement.

“This is a particularly good result which is on top of the similar level of growth we reported in last year’s Q1 Update,” he says.

Last week TNS grocery market share figures showed the supermarket is growing the fastest compared to its top four rivals Tesco, Asda and Sainsbury’s.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here