Bank turns to Callcredit for prospect pre-screening

Callcredit Marketing Solutions has been appointed by a major unsecured lending provider to supply credit pre-screening and marketing intelligence. Halifax and Bank of Scotland will use a full range of data sets for its cards marketing acquisition with the aim of improving the success of its targeted channel activity.

Deby Herring, head of retail and targeted channels for Halifax and Bank of Scotland Cards, says: “After carrying out a thorough review of our marketing data strategy, it was evident that we needed the support of a flexible and proactive supplier. We are therefore delighted to now be working with Callcredit.”

Caroline Worboys, managing director of CMS, says: “The decision for Halifax and Bank of Scotland, alongside other UK lenders, to use our services shows that our datasets are mature, robust and of real value to the lending sector. This win represents a milestone in our growth in financial services and helps cement our reputation as an all encompassing marketing solutions provider.”

Marketing Solutions will provide analytics, targeting and credit pre-screening based on the data sets build by Callcredit Information Group and EuroDirect.

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