Bank turns to Callcredit for prospect pre-screening

Callcredit Marketing Solutions has been appointed by a major unsecured lending provider to supply credit pre-screening and marketing intelligence. Halifax and Bank of Scotland will use a full range of data sets for its cards marketing acquisition with the aim of improving the success of its targeted channel activity.

Deby Herring, head of retail and targeted channels for Halifax and Bank of Scotland Cards, says: “After carrying out a thorough review of our marketing data strategy, it was evident that we needed the support of a flexible and proactive supplier. We are therefore delighted to now be working with Callcredit.”

Caroline Worboys, managing director of CMS, says: “The decision for Halifax and Bank of Scotland, alongside other UK lenders, to use our services shows that our datasets are mature, robust and of real value to the lending sector. This win represents a milestone in our growth in financial services and helps cement our reputation as an all encompassing marketing solutions provider.”

Marketing Solutions will provide analytics, targeting and credit pre-screening based on the data sets build by Callcredit Information Group and EuroDirect.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here