The new offering will be made available as desktop software, allowing clients to manage and build multi-channel campaigns and reports at a lower price point.
National Express is the first UK client to take on the software, its head of CRM and customer insight Chris Dobson said it allows the company to provide the most ‘relevant communications possible’.
Strategy and propositions director for Experian’s Integrated Marketing division Lynn Brunner, says: “Having this solution as software on your desktop gives clients’ greater control over their campaigns at a lower cost, which is ideal for the mid-tier market.”
She points to clients with multi-channel operations, such as retail and home shopping companies as being the target market for the product.
Earlier this year, the company promoted former Tiscali and Freeserve marketer Peter Turner to be managing director of its interactive division for UK and Ireland.
It also appointed i-level to handle digital media planning and buying for its brands earlier this year.