Telegraph titles enjoy biggest monthly growth

Telegraph Media Group titles have seen the most significant month on month rise in the latest Audit Bureau of Circulations figures, buoyed by the launch of a new brand campaign and MP expenses revelations.

In May, The Daily Telegraph rose 2.29%, despite recording a 5.19% half-year fall to 827,376.

The Sunday Telegraph similarly rose 4.77% month on month, while falling 4% to 603,376 in the six months to May.

The Daily Telegraph also launched its first major brand ad campaign in three years last month, promoting its broadsheet credentials. Entitled “It pays to think big”, it featured images of famous politicians, musicians and business people who have achieved success.

In contrast, the Financial Times saw a 2.41% month on month fall and a 5.21% year on year fall to 425,903.

Elsewhere, News International’s The Sun managed a marginal month on month rise, but remained under the 3m mark, falling 3.39% in the six months to May to 2,997,953. The paper had dropped its cover price in the Carlton region to 20p on May 18.

Its sister Sunday title, News of the World also fell 6.88% year on year to 2,987,418.

The Independent News & Media titles continued their downward trend with The Independent falling 15.59% year on year to 205,488. The Independent on Sunday fell 21.56% year on year to 170,099.

Results were also bleak for Trinity Mirror titles, with the Daily Mirror falling 10.32% year on year to 1.3 million and the Sunday edition falling 8.87% to 1.2 million. The People similarly fell 11.31% year on year to 585,880.

Guardian News & Media’s The Guardian saw a month on month fall, while also falling 4.09% year on year to 343,065. The Observer also saw a month on month decline, while falling 6.27% year on year to 422,962.

The London Evening Standard, which underwent a major relaunch on May 11, with its “We promise” campaign, saw the biggest month on month drop among all the nationals. It was down 19.90% and down 6.75% year on year to 268,867.

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