AG Barr buoyed by May weather

AG Barr, maker of Irn-Bru and Strathmore, says good weather during May has helped boost sales, while the acquisition of Rubicon has successfully broadened its portfolio.

The Scottish soft drinks company has reported that total revenue between February 1 to May 29 increased 22.5% compared to the same period last year.

Like for like sales, excluding the effect of its Rubicon acquisition, rose 7.9%.

AG Barr says the integration of the Rubicon business, which began in January, is helping to offset the impact of weak sterling.

In a statement, the company says: “Sales in the latter half of May have benefited from improved weather however they are up against some strong weather driven comparables from last May.

“Our increased portfolio coverage and our strong operating focus continues to give us confidence that we will deliver our plans despite the current difficult economic environment.”

In March last year AG Barr entered into a conditional agreement to purchase Rubicon, the UK-based manufacturer and distributor of juice drinks, negotiating an initial cash payment of £59.8m.

This month, AG Barr launched a £1m ad campaign to support its Strathmore Twist brand, a new range of flavoured still and sparkling spring waters.

The drinks company has also signalled its intention to bolster the marketing activity of its flagship soft drink brand Irn-Bru in England.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here