Home Office viral warns of excessive drinking

The Home Office has launched a viral campaign aimed at educating 18-24-year-olds about the dangers of drinking.

The film, created by digital agency VCCP with movie director Saul Dibb, forms part of the Government’s Know Your Limits campaign.

It features a rogue reporter approaching youngsters in the street and asking them to act out embarrassing behaviour usually associated with drunkenness.

Exclusive content from the footage will feature in pre-roll ads around popular shows online to drive traffic to the viral film.

Lina El-Solh, strategic communications advisor at the Home Office, said the viral extended its previous Would You Do It Sober? campaign.

“The ad works very well as an online viral, which we know is an effective route to targeting 18-24-year-olds,” said El-Solh.

This story first appeared on newmediaage.co.uk

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