Pritchard was previously global marketing director and his title has changed to reflect his new additional responsibilities for design, consumer market and knowledge and direct and interactive marketing functions at the FMCG multinational.
The top tier changes reflect consolidation already begun in individual markets, with “traditional marketing” functions merged with the so-called “brand building” functions in the UK under brand building leader Rosheen Donnelly.
A P&G spokesperson told Marketing Week the changes would come into affect in July and would mean the heads of each team at head office would now report to Pritchard, rather than chief operating officer Bob Macdonald.
The spokesman adds no jobs will be cut as a consequence of the changes, describing the move as designed to bring the company “closer to the consumer, help develop more holistic and effective consumer platforms, simplifying work flows internally and building stronger partnerships across brand building teams.”
Pritchard took over from Jim Stengal as global marketing officer last August. He will oversee brands such as Ariel, Olay, Daz, Fairy, Pampers and Pringles.