First TV ads mark Suso’s bid to engage with parents

Suso Drinks will launch its biggest marketing campaign to date for its carbonated drinks brand over the summer, in a bid to widen its market from students to mothers.

On trial: Suso’s new TV campaign

It is currently testing its first TV ad, created by its in-house team, in the Yorkshire TV region, with a view to rolling it out nationally.

The campaign, part of its annual £2m marketing budget, will also include outdoor and sampling.

It has introduced the tagline “The fizzy drink fights back” and aims to position Suso as a carbonated drink that is made of 100% fruit and has no added sweeteners, preservatives or colourings.

Chief executive Sean Uprichard says: “The messaging is about fighting back against the negative opinion about fizzy drinks.”

Uprichard says it has now penetrated more than 600 secondary schools, attracting teenage and young adult consumers. Its strategy is now to engage with mothers and get the drink into shopping trolleys in the six-pack format.

In November last year Suso launched a campaign to find new creative ideas. The initiative, called The Suso Project, has seen it provide grants of between £1,000 and £10,000 to help fund the best ideas.

Earlier that year it also launched an outdoor and press campaign featuring the tagline “Good For Nothing”. It was the brand’s, first foray into outdoor advertising.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here