Hertz opens vehicle rental market to teenagers

Hertz is to launch a new product targeting students as part of a strategy to drive brand loyalty among young drivers.

The Hertz Students offer standardises the current Hertz offer to give students aged 19 and over pan-European vehicle rental.

Elizabeth Norris, director for brand and communications at Hertz Europe, says the product provides car rental to a demographic previously “denied access” by car rental companies.

The offer will be marketed with a pan-European integrated campaign created by Iris. The agency has developed a pan-European sub-section of the Hertz website and a country specific digital campaign aimed at driving traffic to the new section of the Hertz website.

Iris recently worked with Hertz to create the brand identity for its car sharing club, Connect by Hertz.

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