USwitch up for sale is up for sale after its American owner announced it was seeking a buyer for the price comparison site.


Scripps Networks Interactive says it is looking to find a buyer that “fully appreciates the value” of the brand, adding uSwitch could be “better served if it were part of another company that could add more direct value to a services comparison business.” sits within Scripps’ interactive services division alongside shopping comparison site Shopzilla, which the company stresses is not affected by the decision.

First quarter results showed revenue for the division dipped to $50.6m during the quarter compared with $77.5m in the same period last year.

USwitch was founded in 2000 following the deregulation of energy supplies in the UK. It has since expanded its price comparison and switching product offerings into personal finance, auto insurance and telecommunications.

Last September, uSwitch appointed Adam & Eve to handle its £3.5m advertising business. The move came a month after the site hired Steve Weller as director of sales and marketing.

Scripps says that no timetable for completion of a deal has been established.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here