The trail goes to air today (June 11) across all BBC television channels and online. The creative is driven by the question of whether Murray has what it takes to join the body of Wimbledon champions.
A mirror is used as the device by which Murray goes head to head in a rally against current rivals such as Roger Federer, Rafael Nadal and Venus and Serena Williams.
Former Wimbledon champion John McEnroe provides the voiceover for the ad. The tails have been shot n 40 second and 50 second formats.
Red Bee has been involved in the overhaul of the 10 UKTV channels, including the rebrand of UKTV G2 to Dave.