The Health and Safety Executive (HSE) has appointed Experience to manage its communications planning activity and is now pitching its advertising account.
The shortlisted advertising agencies are Delaney Lund Knox Warren, TBWAManchester and Vallance Carruthers Coleman Priest. The pitch is being handled by COI Communications.
Experience triumphed over Arena BLM and Mediacom to win the HSE brief. The previous incumbent was ZenithOptimedia.
The reviews come following the appointment of former AstraZeneca executive Sally Sykes as HSE director of communications.
HSE appointed direct marketing specialist Watson Phillips Norman last year following a competitive pitch to handle a new strat