Mail Online expands into price-comparison market

The Daily Mail has become the latest publisher to launch a shopping comparison site as it continues to introduce new online revenue channels.

MailCompare allows users to search and compare prices of financial products including car insurance, credit cards and mortgages.

The publisher also offers cashback when a user changes their car insurance or utility provider.

James Bromley, MD of Mail Online, said, “We have a huge volume of visitors to our existing network of sites to whom we can cross-sell financial services.”

Other publishers in the price-comparison market include The Independent, The Sun and Times Online.

The Daily Mail has partnered with BeatThatQuote.com to offer the service.

In February Mail Online launched an affiliate model across its site to generate revenues from brands referred to in its editorial copy, through a partnership with Skimlinks (nma 19 February 2009).

Last week it announced it’s to launch an online electronic TV programme guide (nma 4 June 2009).

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here