Honda campaign to celebrate Swindon re-opening

Honda is launching a print, radio and outdoor campaign to mark the re-opening of its production line in Swindon.

The Wieden & Kennedy created campaign is set to run from next week until the end of the month. It marks the re-opening of the production line after four months closure to prevent having to make permanent redundancies at the plant.

The creative invokes a strapline originally used to characterise the brand’s launch into the motorbike market in the US, The Honda Effect, which explains how the company takes brave decision that pay-off.

The ads will feature in local press and radio with stories running each day featuring stories from different employees about their return to work. The posters will run across four sites around Swindon.

Honda joined other car manufacturers on the Government’s scrappage scheme, announce in the budget in April, although any positive impact on sales have yet to show-up in new car sales data.

According to the Society of Motor Manufacturers and Traders (SMMT) the number of new cars sold in the UK during in May totalled 134,858, the 13th consecutive monthly decline

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here