Views on ITV CRR review sought

The Competition Commission (CC) is inviting comments on its review of ITV’s Contract Rights Renewal (CRR) following full publication of the Office of Fair Trading’s (OFT) advice.

The CC has also unveiled the members of its inquiry group panel, which is to be chaired by CC deputy chair and original CRR review panel member Diana Guy.

The OFT advice, which was compiled in conjunction with the OFT, recommends overall that CRR could be retained in some “less burdensome” form.

It has recommended the CC assess if a “more proportionate remedy….which creates less costs and distortions than CRR” could be found bearing in mind ITV1’s “decline in market share”, but would continue to deal with ITV1’s continuing dominant role in the “supply of mass audiences” to media buyers.

The OFT announced its overall recommendation at the end of last month but has just this week published its full advice minus any commercially sensitive information.

The recommendations follows the OFT’s announcement in January that it supported the relaxation of CRR. Deadline for comments must be received by the CC by the 26th June.

CRR was originally put in place to protect advertisers following the merger of Carlton and Granada in 2003.

Chairman Michael Grade (pictured) announced in April he would step-down at an earlier than planned date at the end of this year.

He had focused on attempting to get CRR overturned as it meant that ITV had to lower ad revenue rates along with declining audience figures.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here