T-Mobile drafts prepay marketing head

T-Mobile UK has appointed Lloyds TSB General Insurance marketer, Helen Wylde, as its new head of prepay marketing.

She replaces Chris Barrow who left the company in April. She will be responsible for revenue development for the prepay business covering all aspects of the prepay market.

At Lloyds TSB General Insurance Wylde was responsible for all aspects of customer marketing.

She has also previously worked at Vodafone for six years, where she launched mobile data and various other propositions for the corporate markets.

Following Vodafone she spent three years at O2 as head of corporate marketing, where she developed a new B2B marketing strategy.

Wylde will commence in her new role at T-Mobile on June 22. The hire closely follows the company’s recent appointment of Srini Gopalan to the role of chief marketing officer.

In April, T-Mobile launched the second instalment of its latest brand campaign, with a mass karaoke event staged at Trafalgar Square http://www.marketingweek.co.uk/news/t-mobile-to-film-second-flash-mob-stunt/2065257.article

It followed on from the stunt filmed in January, where 350 dancers broke into a mass dance routine at Liverpool street station. Hidden cameras were placed around the station to capture the dancers and reactions of London commuters.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here