Aga reviews digital agencies and appoints TCS Media

Aga Rangemaster is reviewing its digital search agency requirements and has just appointed TCS Media to handle its media buying.

Aga

The company, which owns the AGA, Rayburn, Rangemaster and Falcon cooker ranges, as well as the Fired Earth and Divertimenti brands is undertaking “an ongoing review” of all Aga Rangemaster marketing suppliers in a drive to and benefit from economies of scale. The online remit is the next up for review.

The company also wants to improve cross-brand promotion across all brands within the group’s portfolio.

TCS Media, won the business following pitches against four unnamed agencies, with AGA .

Richard Eagleton, group marketing director at AGA Rangemaster, says: “The media buying pitch was an important part of our continuing strategy to identify and realise brand synergy benefits. The quality of all the pitches was extremely high, but TCS stood out as they were refreshingly honest and not afraid to challenge our current thinking. TCS gave us a new insight into our current media buying mix and offered a number of new alternatives.”

Aga launched a campaign in 2007 featuring celebrities including Alex James of the band Blur, created by Cogent Elliott.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here