Fahy is now responsible for heading Yahoo’s marketing efforts outside of the US, reporting to chief marketing officer Elisa Steele.
Yahoo is keen to adopt innovative international marketing campaigns to attract users and advertisers.
Fahy said, “Yahoo is a unique global brand that engages a worldwide audience through innovative products and integrated user experiences, yet at the same time speaks to people on a local level in every country or community we operate in.”
James Tipple, former head of European consumer marketing, has been promoted to Fahy’s previous role.
Fahy joined Yahoo in 2007 having worked as a brand director at BlackBerry and Orange.
This story first appeared on newmediaage.co.uk