As part of the tie-up, the fast-food chain will offer a Transformers BK Angus 6-Pack, made up of six small burgers, which will be promoted on TV from 22 June.
Created by Crispin Porter & Bogusky, the ads will star a burger-eating Transformer who is disguised as a washing machine. There will also be supporting point of purchase and point of sale material appearing in restaurants throughout the UK.
The Transformers BK Angus 6-Pack will also have a “good and evil side”. The “good” half of the burgers will have onion rings, while the “evil side” will contain jalapeno slices.
The latest initiative closely follows the launch of a campaign to push Burger King’s meat-scented cologne, Flame.
The outdoor ads, also created by Crispin Porter & Bogusky, stars a near-naked Piers Morgan, Britain’s Got Talent judge and former Daily Mirror editor. It features the strapline “the scent of seduction, with a hint of flame-grilled meat.”
According to Burger King, the cologne, which launched in the US last year, sold out in four days.