Sky takes over The Metro for new drama

Sky1 today (June 17) took over The Metro cover today as part of a national campaign to promote new drama The Take.

The newspaper has a cover wrap, created by Brothers and Sisters, advertising the drama, which is an adaptation of a Martina Cole novel.

The wrap highlights four main characters and aims to give an insight into their personalities.

Eighties themed spoof ads have been running in The Metro since Friday as “teasers”, leading up to today’s cover wrap.

An outdoor campaign has been running since the start of the month with cinema, online and digital activity, created by Sky1’s in-house creative team.

Steve Shannon, creative director at Brothers and Sisters says: “The teaser campaign has been a fantastic creative opportunity that has allowed us have some fun with the characters and bring the 80’s to life.”

Starting with a double episode June 17, the drama will run for three weeks.

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