Subway boosts its marketing team ahead of expansion plan

Subway
Expansion: 600 more outlets

Subway is bolstering its marketing department to help support its expansion plans in the UK and Ireland.

Head of marketing Alex Cacouris says the company is looking to almost double the number of people in the team by creating three new marketing roles, which will report to him.

The news follows Subway’s appointment of McCann Erickson and Momentum to its £10m advertising and direct marketing accounts respectively this week.

The agencies won out in a pitch against Krow, Iris and the incumbent Frame. The process was handled by the AAR together with Cacouris.

Subway, which currently has more than 1,400 stores owned by 660 franchisees, plans to open another 600 stores by the end of 2010. An average of five stores open in the UK and Ireland every week and there are now more than 30,000 stores in more than 87 countries.

Subway is also one of a number of chains, including Burger King, Pizza Hut and KFC, which are displaying calorie information on their menus as part of a Government-backed scheme.

Last month, Subway launched a promotional campaign across the West Country region to promote its new meal deal, using atmAd cash machines. It offers consumers a free bag of crisps or a cookie and a drink if they present their Subway-branded ATM receipt when purchasing a sub sandwich.

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