Web comment

The best comments on MarketingWeek.co.uk

Burger King’s Flame
Asked whether Burger King’s Piers Morgan-led campaign for its new burger-scented cologne was an ill-advised new venture or a clever PR stunt, you said:

Has the world gone mad? Who is actually going to PAY to have the base note of burger meat on their skin? Surely it’s cheaper if you sit in a greasy spoon café for three minutes on your way out?! This surely has to be a silly joke?
Anonymous

What is the date today? Surely it has to be 1 April? Who would part with good money to smell like a rancid slimy burger?! Whatever next for women: Eau de ice cream? However, I would have loved to be with the agency creating the work – what a fun brief!
Julie B

Latest from Marketing Week

Marketing Week Meets… Mark Ritson

The Marketing Week columnist, consultant and professor explains why marketers need to talk about “making money first”, in a podcast recorded at the Festival of Marketing in October.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here