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Burger King’s Flame
Asked whether Burger King’s Piers Morgan-led campaign for its new burger-scented cologne was an ill-advised new venture or a clever PR stunt, you said:

Has the world gone mad? Who is actually going to PAY to have the base note of burger meat on their skin? Surely it’s cheaper if you sit in a greasy spoon café for three minutes on your way out?! This surely has to be a silly joke?

What is the date today? Surely it has to be 1 April? Who would part with good money to smell like a rancid slimy burger?! Whatever next for women: Eau de ice cream? However, I would have loved to be with the agency creating the work – what a fun brief!
Julie B

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