Cadbury sales “robust” in UK

Cadbury, the maker of Dairy Milk chocolate and Trident gum, has seen sales rising in the UK and US following a slow start to the year.

In a trading update, the confectionary group says it saw improved trading during April and May, and expects to meet forecasts for full-year sales growth.

While it says that conditions remained challenging in Europe, particularly in France and Spain, its British operations gained market share owing to the strong Easter trading season and the relaunch of its Wispa bar.

It says that chocolate sales remained “robust”, while gum and sweets returned to growth after a slow first quarter performance.

Analysts are predicting that sales for Cadbury in the first half will rise around 3% and rise to 5% in the second.

Chief executive Todd Stitzer says the improved performance during April and May was due to “the absence of de-stocking in the United States and some improved business performances”.

In the UK this year, Trident launched a major promotion to give Beyonce fans a chance to attend a free concert at The O2 Arena featuring the international superstar.

Consumers were given the opportunity to win a free ticket to attend the concert every time they bought a pack of Trident gum.

Last year, Cadbury relaunched Wispa as a permanent countline five years after it was axed because of plummeting sales.

The decision followed its successful return as a limited-edition product in 2007.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here