Former IPA president becomes chair of ASA funding body

Marketing veteran Sir Christopher Powell is to become chairman of the two bodies that finance the Advertising Standards Authority.

Sir Christopher Powell
Sir Christopher Powell

Sir Christopher will chair the Advertising Standards Boards of Finance (ASBOF) and the Broadcast Advertising Standards Board of Finance (BASBOF). He will replace Winston Fletcher at the start of next year.

ASBOF and BASBOF finance the Advertising Standards Authority through the collection of a levy paid by advertisers, which it administers. ASBOF funds non-broadcast advertising regulation while BASBOF funds broadcast advertising regulation.

Sir Christopher, who was knighted in January for services to advertising, is a former chief executive of advertising agency BMP and President of the IPA. He is currently chairman of the National Endowment for Science.

He says: “Advertising regulation in Britain is widely regarded as a model for how self-regulation should work. It has been enormously successful, and I greatly look forward to building on this success in the coming years.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here