Vodafone partners with MySpace to boost music credentials

Vodafone has partnered with MySpace to launch an online music studio in a bid to strengthen the mobile operator’s association with the music industry.

The Music Studio profile will enable MySpace users to remix tracks from established artists and provide tips and information for budding musicians on how to make the most of the social network, including tips on DJ techniques.

The page will also include reviews from Vodafone-sponsored music festivals and events, and host a Ones To Watch competition for bands and musicians.

The campaign will run for eight months and the mobile company hopes it will lead to more revenue being driven through its music-related products and services.

David Wheldon, global brand director at Vodafone Group, said, “The Music Studio offers a unique opportunity to bring a great product to a fully engaged audience. We know our customers are really passionate about music and we strive to give them opportunities to experience music on or off their mobile.

“This campaign gives users an innovative, interesting and useful product while strengthening Vodafone’s association as a key player in the music industry,” he added.

This story first appeared on newmediaage.co.uk

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