Bacardi launches drink-driving viral

Bacardi has launched a viral ad starring Michael Schumacher as part of its Champions Drink Responsibly campaign.

Champions Drink Responsibly campaign

The video was launched on last night’s season episode of Top Gear, in which Bacardi social responsibility ambassador and seven-time Formula One world champion Michael Schumacher was a guest.

The video shows Schumacher illustrating how drinking affects your driving, with viewers encouraged to click through to Bacardi’s Champions Drink Responsibly campaign site.

The site features Google Maps, competitions and tips for designated drivers and party planners.

The campaign launched in April 2008, with the latest push to include online advertising, TV and print activity across 35 markets.

This story first appeared on

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