Creston upbeat on future
Creston, owner of Delaney Lund Knox Warren (DLKW) and Tullo Marshall Warren, has delivered an upbeat forecast after reporting a “robust” performance for last year.
The marketing communications group says pre-tax profit for the year to March 31 was £10m, a 5% increase year on year. The improved performance was driven by a 4% rise in revenues to £83.8m.
Creston says its focus on market research, digital and healthcare marketing boosted revenues, weightings which it says will “continue to serve us well in the coming year when the world’s economies begin to climb out of recession”.
The group says net new business rose last year to £15m, up from £9m a year earlier. Account wins in the year included Aviva, BMI Healthcare, Marie Curie, Trinity Mirror and Unilever.
In March, energy supplier e.on http://www.marketingweek.co.uk/news/eon-appoints-dlkw-to-handle-advertising/2064711.article appointed DLKW to handle its £20m advertising business.
