Simon says… how to best use affiliates

After reading about the launch of (MW 18 June), I was impressed with how Simon Nixon has used the basic affiliate marketing concept in an inventive way to benefit every party – the consumer, merchant and himself (the affiliate).

The cost per acquisition (CPA) reward scheme already presents an attractive proposition for retailers, and user-generated review sites are a great way of converting online browsers into buyers. For anyone to prosper during the recession, they need to think outside the box. This is exactly what Simon has done, by taking these two proven marketing methods and combining them to drive traffic and sales to travel retailers and create revenue for consumers, while generating an income for himself.

The idea of potentially turning all consumers into affiliates is an exciting one.

Samantha Leigh, Head of communications, Affiliate Window

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here