Twitter denies ecommerce plans

Twitter CEO Evan Williams has denied the company plans to make money through ecommerce and sponsored direct messages.

Evan Williams CEO Twitter

The plans were originally outlined by a general partner at Twitter investors Institutional Venture Partners and, according toThe New York Times Twitter board member Todd Chaffee.

On a New York Times blog, Chaffee wrote, “As people use Twitter to get trusted recommendations from friends and followers on what to buy, ecommerce navigation and payments will certainly play a role in Twitter monetisation.”

But Williams has denied the plans, according to reports. “To be clear: Todd is a Twitter investor and a very smart and helpful guy, However, he is not actually on Twitter’s board and, in this article, he’s brainstorming on his own,” he said. “These are not in the least bit concrete plans of the company.”

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here