British Library recruits FT marketer

Former Financial Times marketer Frances Brindle has been appointed director of strategic marketing and communications for the British Library.

British Library

She takes up the role left vacant by Jill Finney earlier this year and has responsibility for developing campaigns that build the brand, reputation and image of the organisation with its key audiences.

Brindle will tackle projects including supporting the Library’s increasing digitisation activity and implementing fundraising campaigns. She will also oversee the communications, exhibitions and marketing activities of the Library.

She was most recently global marketing director for the Financial Times where she helped develop the advertising campaign “We live in Financial Tines.” She is also a former marketing director for Allied Bakeries and Barclays Offshore Banking.

Brindle will report to chief executive Dame Lynne Brindley.

The latter recently commented on this month’s Digital Britain report by urging the Government to realise the importance of digitalising the “goldmine” of content held by digital institutions.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here