LG Electronics launches summer campaign

LG Electronics has launched its “Life’s Good this summer” campaign to promote its image sharing website, LOOP.


For the second year running LG is launching a series of competitions through its Loop site aimed at inviting consumers to share their most memorable moments of summer.

Consumers will get the chance to win a pair VIP tickets to Relentless Boardmasters in association with Vans festival in August, held in Cornwall.

The prize includes two nights at a local hotel, £150 travel allowance and an LG “goody” bag.

To enter, users need to register and upload photos to the site www.lgloop.com and then encourage friends and family to vote for their favourite images.

They could include pictures of going to festivals, holidays and concerts.

The site will be promoted through the LG Blog, www.lgblog.co.uk.

The “Life’s Good this summer” campaign will run from June to September and comes on the back of the recent launch of the LG Viewty Smart, LG’s hero imaging handset.

The LG Viewty Smart includes features such as an eight megapixel camera.

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