BA staff agree on pay cuts to save £10m

British Airways says nearly 7,000 staff have volunteered to work unpaid for up to one month, take unpaid leave or work part-time as part of the airline’s drive to save up to £10m this year.

BA airline

It is not known at this stage if its latest cost cutting strategy will affect its marketing plans and relationship with its agencies which include Bartle Bogle Hegarty and ZenithOptimedia.

The move follows chief executive Willie Walsh’s recent pledge to work a month unpaid after the airline reported its biggest ever loss.

It reported that record fuel prices and the economic downturn sent profits crashing, returning a pre-tax loss of £401m in the 12 months to March 31, compared to a £922m profit in the same period last year.

“This is a fantastic first response. I want to thank everyone who has volunteered to help us pull through this difficult period,” Walsh says. “This response clearly shows the significant difference individuals can make.”

Walsh says more staff could volunteer for the programme later in the year.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here