Michael Jackson’s death overwhelms entertainment sites

UK internet visits to entertainment website TMZ increased twenty-fold yesterday after it broke the news that Michael Jackson had died, according to Hitwise.

Michael Jackson
Michael Jackson

Sites including AOL-owned TMZ, Twitter and Perez Hilton’s site broke under the amount of traffic increased yesterday evening as the news spread worldwide.

TMZ was the 73rd most visited website in the UK yesterday, up from 1,457th the day before, accounting for one in every 1,100 internet visits, reported Hitwise.

Twitter co-founder Biz Stone said, “We saw over twice the normal tweets per second the moment the story broke as people shared their grief and memories.”

The official Michael Jackson site also saw visits increase 17-fold to make it the ninth most visited music site yesterday, sitting just behind the Glastonbury website.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here