Robert Lindsay is latest Morrisons champion

Morrisons has enlisted TV actor Robert Lindsay to be the face of its latest ad for its “Market Street” campaign which promotes its fresh food made by artisans offering.

Morrisons campaign

The new ad will launch on Monday (June 29) and show Lindsay searching for fresh fish.

Other British celebrities who have recently featured in the “Market Street” campaign include Richard Hammond, Alan Hansen, Denise van Outen and Lulu.

According to the latest TNS grocery market share analysis, Morrisons has, alongside Sainsbury’s, eclipsed budget retailers Lidl and Aldi, as shoppers take a more “measured approach” to cutting back.

Morrisons recorded a 9.3% rise in market share respectively in the 12 weeks to June 15 compared to the same period last year.

Meanwhile Morrisons, the UK’s fourth biggest supermarket group, attracted 6.5 million new customers in the first quarter boosting sales by 5%.

In April, the Advertising Standards Authority banned Morrisons from airing its television ads featuring Denise Van Outen using the current voice-over following complaints by rival supermarkets that the campaign contained misleading claims.

The ad claimed that it was the only major supermarket to source and pack fruit and vegetables from British farms.

The watchdog ruled the claim was misleading because supermarkets such as the Co-op dealt with some produce in the same way. Although it understood Morrisons only included itself, Asda, Sainsbury’s and Tesco in its definition of “major” supermarket, the ASA ruled it should have made this distinction clear.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here