Total UK ad spend was down 4% in 2008 to £18.6bn, due largely to declines in spend for press (-11.8%), radio (-8.5%) and TV (-4.9%). According to the report, ad spend over the same period the previous year grew by 4.3% overall.
Alongside the internet, cinema was the only other ad medium to see an increase in spend, although by just 1%.
According to the figures, the internet now accounts for 19.3% of all ad spend, behind press (36.6%) and TV (24%).
This story first appeared on newmediaage.co.uk